66 To Cali

Where the iconic Route 66 ends at the sea is a
small shop dedicated to its legend and to fine American-made goods. Stop by, it’s not the end,
it’s just the beginning.

Hours: Su-Th 11AM-7PM, F-Sa 11AM-9PM
Phone: (818) 599-0972
Website: www.66tocali.com

Santa Monica Pier Aquarium

The hidden gem of the Pier, Heal the Bay’s public marine-education center is hands-on fun tucked just underneath the historic Carousel building.

Hours: Tu-F 2PM-5PM, Sa-Su 12:30PM-5PM
Phone: (310) 393-6149
Website: www.healthebay.org/smpa

Pier Bait and Tackle

Yes, you can fish at the Pier! And whether you’re a regular or want to try your hand at this relaxing past-time for the day, the Bait & Tackle shop has your needs covered.

Hours: May-Sept 6AM-12AM, Oct-Apr 7AM-9PM
Phone: (310) 576-2014

Blazing Saddles Beach Rentals & Tours

The super convenient bike rental and tour shop for when the urge to adventure strikes. Rent Bikes, Boogie Boards, Chairs, Umbrellas and more. Part of the Perry's family of fun and home of the historic Legends Beach Bike Tour!

Hours: M-F 9AM-6:30PM, Sa-Su 8:30AM-7PM
Phone: (310) 393-9778
Website: Here

FREE HISTORICAL WALKING TOURS

These hour-long tours feature fascinating stories about how the Pier has changed over 100 years, the apartments above the Merry Go-Round, hidden nooks and crannies of the Pier, the original Muscle Beach, celebrities such as Marilyn Monroe & Charlie Chaplin and even a certain fishing boat captain who became immortalized as a world-famous cartoon character.

There is no need to book or RSVP unless you are requesting a private group tour. Interested visitors need only to show up at the Pier Shop at the historic Merry Go-Round Building before the tour time and look for the blue-shirted Pier Docents.

Hours: Sa-Su, 11AM & NOON

Pier Shop & Visitor Center

Kudos, you've discovered the Pier Shop; a tiny bastion of rare history & curated beach accoutrements tucked away on the historic Santa Monica Pier. This is the home of endless summers, beach volleyball, Muscle Beach, lifeguard legends, Dogtown, and over a century of adventures. Take some history home
with you.

Hours: M-Th 11AM-5 PM, F-Su 11AM-7PM
Phone: (310) 458-8066

Marlene's Beachcomber

This is your one-stop beach shop for sunscreen, towels, beach mats and more. If the Beachcomber doesn’t have it, it may not exist.

Hours: M-Su 9AM-10PM
Phone: (310) 260-8744

Oatman Rock Shop

A little slice of pier history, since 1965, the Rock Shop boasts an assortment of 60’s merchandise, shells, crystals and souvenirs.

Hours: M-Th 11AM-5PM, F-Su 11AM-7PM
Phone: (310) 394-0780

Pacific Park

What’s more iconic than the Ferris wheel and roller-coaster sitting atop Santa Monica Pier? But that’s just the beginning, this amusement park is packed with rides, games, food and all kinds of family fun.

Hours: Hours vary. Check Here.
Phone: (310) 260-8744
Website: www.pacpark.com

Playland Arcade

For kids and kids at heart, this classic arcade will indulge all your nostalgia and test all your skills. Skeeball is only the beginning.

Hours: Call for specific hours of operation
Phone: (310) 451-5133

Live Music & Dancing at Rusty's

When the sun dips on your day at the beach, stay for some all-American live rock and drink specials at Rusty's. With a rotating line-up of up-and-comers and local favorites, this surf bar keeps your endless summer going.

Hours: Call for schedule
Phone: (310) 393-7437
Website: www.rustyssurfranch.com

Starline Tours

Looking to take in the sights or just like being driven around? The infamous double-decker bus, and a range of other themed tours – including the popular Malibu Stars Homes Tour - are at your fingertips.

Hours: M-Su 7AM-7PM
Phone: (310) 300-6081
Website: www.starlinetours.com

Trapeze School

When’s the last time you tried something new? Something daring? Fly above the Pier and master the art. It's a great exercise and even greater fun.

Hours: M-Su 8:30AM-10PM
Phone: (310) 394-5800
Website: www.trapezeschool.com