66 To Cali

Where the iconic Route 66 ends at the sea is a
small shop dedicated to its legend and to fine American-made goods. Stop by, it’s not the end,
it’s just the beginning.

Hours: Su-Th 11AM-7PM, F-Sa 11AM-9PM
Phone: (818) 599-0972
Website: www.66tocali.com

Santa Monica Pier Aquarium

The hidden gem of the Pier, Heal the Bay’s public marine-education center is hands-on fun tucked just underneath the historic Carousel building.

Hours: Tu-F 2PM-5PM, Sa-Su 12:30PM-5PM
Phone: (310) 393-6149
Website: www.healthebay.org/smpa

Pier Bait and Tackle

Yes, you can fish at the Pier! And whether you’re a regular or want to try your hand at this relaxing past-time for the day, the Bait & Tackle shop has your needs covered.

Hours: May-Sept 6AM-12AM, Oct-Apr 7AM-9PM
Phone: (310) 576-2014

Blazing Saddles

No, not the movie, the super convenient bike rental and tour shop on the Pier for when the urge to adventure strikes.

Hours: M-F 9AM-6:30PM, Sa-Su 8AM-8PM
Phone: (310) 393-9778


These hour-long tours feature fascinating stories about how the Pier has changed over 100 years, the apartments above the Merry Go-Round, hidden nooks and crannies of the Pier, the original Muscle Beach, celebrities such as Marilyn Monroe & Charlie Chaplin and even a certain fishing boat captain who became immortalized as a world-famous cartoon character.

There is no need to book or RSVP unless you are requesting a private group tour. Interested visitors need only to show up at the Pier Shop at the historic Merry Go-Round Building before the tour time and look for the blue-shirted Pier Docents.

Hours: Sa-Su, 11AM & NOON

Pier Shop & Visitor Center

Kudos, you've discovered the Pier Shop; a tiny bastion of rare history & curated beach accoutrements tucked away on the historic Santa Monica Pier. This is the home of endless summers, beach volleyball, Muscle Beach, lifeguard legends, Dogtown, and over a century of adventures. Take some history home
with you.

Hours: M-Th 11AM-5 PM, F-Su 11AM-7PM
Phone: (310) 458-8066

Marlene's Beachcomber

This is your one-stop beach shop for sunscreen, towels, beach mats and more. If the Beachcomber doesn’t have it, it may not exist.

Hours: M-Su 9AM-10PM
Phone: (310) 260-8744

Oatman Rock Shop

A little slice of pier history, since 1965, the Rock Shop boasts an assortment of 60’s merchandise, shells, crystals and souvenirs.

Hours: M-Th 11AM-5PM, F-Su 11AM-7PM
Phone: (310) 394-0780

Pacific Park

What’s more iconic than the Ferris wheel and roller-coaster sitting atop Santa Monica Pier? But that’s just the beginning, this amusement park is packed with rides, games, food and all kinds of family fun.

Hours: Hours vary. Check Here.
Phone: (310) 260-8744
Website: www.pacpark.com

Playland Arcade

For kids and kids at heart, this classic arcade will indulge all your nostalgia and test all your skills. Skeeball is only the beginning.

Hours: Call for specific hours of operation
Phone: (310) 451-5133

Live Music & Dancing at Rusty's

When the sun dips on your day at the beach, stay for some all-American live rock and drink specials at Rusty's. With a rotating line-up of up-and-comers and local favorites, this surf bar keeps your endless summer going.

Hours: Call for schedule
Phone: (310) 393-7437
Website: www.rustyssurfranch.com

Starline Tours

Looking to take in the sights or just like being driven around? The infamous double-decker bus, and a range of other themed tours – including the popular Malibu Stars Homes Tour - are at your fingertips.

Hours: M-Su 7AM-7PM
Phone: (310) 300-6081
Website: www.starlinetours.com

Trapeze School

When’s the last time you tried something new? Something daring? Fly above the Pier and master the art. It's a great exercise and even greater fun.

Hours: M-Su 8:30AM-10PM
Phone: (310) 394-5800
Website: www.trapezeschool.com