Pacific Park

What’s more iconic than the Ferris wheel and roller-coaster sitting atop Santa Monica Pier? But that’s just the beginning, this amusement park is packed with rides, games, food and all kinds of family fun. Hours: Hours vary. Check Here.Phone: (310) 260-8744


Pier Shop & Visitor Center

Kudos, you've discovered the Pier Shop; a tiny bastion of rare history & curated beach accoutrements tucked away on the historic Santa Monica Pier. This is the home of endless summers, beach volleyball, Muscle Beach, lifeguard legends, Dogtown, and over a century of adventures. Take some history homewith you. Hours: M-Th 11AM-5 PM, F-Su 11AM-7PMPhone: (310) 458-8066

Pier Bait and Tackle

Yes, you can fish at the Pier! And whether you’re a regular or want to try your hand at this relaxing past-time for the day, the Bait & Tackle shop has your needs covered. Hours: May-Sept 6AM-12AM, Oct-Apr 7AM-9PMPhone: (310) 576-2014

66 to Cali

Where the iconic Route 66 ends at the sea is asmall shop dedicated to its legend and to fine American-made goods. Stop by, it’s not the end,it’s just the beginning. Hours: Su-Th 11AM-7PM, F-Sa 11AM-9PMPhone: (818) 599-0972


The Historical Carousel

Perfect for private parties or an impromptu ride, this historic icon pairs perfectly with treats from the vintage soda-fountain located inside. Hours: Call for specific hours of operationPhone: (310)

Santa Monica Pier Aquarium

The hidden gem of the Pier, Heal the Bay’s public marine-education center is hands-on fun tucked just underneath the historic Carousel building. Hours: Tu-F 2PM-5PM, Sa-Su 12:30PM-5PMPhone: (310) 393-6149


Trapeze School

When’s the last time you tried something new? Something daring? Fly above the Pier and master the art. It's a great exercise and even greater fun. Hours: M-Su 8:30AM-10PMPhone: (310) 394-5800


Oatman Rockshop

A little slice of pier history, since 1965, the Rock Shop boasts an assortment of 60’s merchandise, shells, crystals and souvenirs. Hours: M-Th 11AM-5PM, F-Su 11AM-7PMPhone: (310) 394-0780

Starline Tours

A trip to LA is not complete without discovering Hollywood’s Original Celebrity Homes Tour Since 1935. See it all on the world’s largest Hop-On, Hop-Off City Sightseeing bus or take a guided LA City Tour. Hours: M-Su 7AM-7PMPhone: 1-800-959-3131


Playland Arcade

For kids and kids at heart, this classic arcade will indulge all your nostalgia and test all your skills. Skeeball is only the beginning. Hours: Call for specific hours of operationPhone: (310) 451-5133


Marlene's Beach Comber

This is your one-stop beach shop for sunscreen, towels, beach mats and more. If the Beachcomber doesn’t have it, it may not exist. Hours: M-Su 9AM-10PMPhone: (310) 260-8744


Live music & dancing at Rusty's

When the sun dips on your day at the beach, stay for some all-American live rock and drink specials at Rusty's. With a rotating line-up of up-and-comers and local favorites, this surf bar keeps your endless summer going. Hours: Call for schedulePhone: (310) 393-7437


Blazing Saddles Beach Rentals & Tours

The super convenient bike rental and tour shop for when the urge to adventure strikes. Rent Bikes, Boogie Boards, Chairs, Umbrellas and more. Part of the Perry's family of fun and home of the historic Legends Beach Bike Tour! Hours: M-F 9AM-6:30PM, Sa-Su 8:30AM-7PMPhone: (310) 393-9778