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The Museum of Beach Life, exclusively at Pier 360, celebrates the Pier's role in the formation of SoCal beach culture and tells the stories of some of the legendary personalities that pioneered active beach lifestyle at the Pier. The unique attraction features surf/paddle memorabilia curated by local legends and notable collectors (Rich Wilken, Jeff Ho, Cary Weiss, Mike Young) and exhibits celebrating the birth of mainland paddleboard racing, 2-person beach volleyball, the original Muscle Beach and so much more!