MEET OUR BOARD of Directors

Carter Rubin | Chair

Carter lives in the Pico neighborhood of Santa Monica with his wife and son. He grew up on the Westside and has lived in Santa Monica since 2010. He works at the Natural Resources Defense Council as an advocate for sustainable transportation. Carter is a graduate of Pitzer College in Claremont and has a master's degree in urban planning from UCLA. Carter has served as an appointed member of the Santa Monica Housing, Planning, and Pier commissions.

David Newberg | Treasurer

David is retired from the music/entertainment world and resides in the North Beach area and his family has maintained residency in the same area since the 1930’s with the Pier in view. Grew up with many memories of enjoying the Pier and continuing to make new ones. On the board to ensure locals and guests all have the same fun and long-lasting memories of the Pier experience.

Served over 10 years on the Board and Treasurer of the elite swim club Team Santa Monica (TSM) Aquatics, prior appointed to Santa Monica Pier Restoration Corp serving as Treasurer and Twilight Concert Chair. Currently serving on the Board of the non-profit Volunteer Collective. David is a graduate of CSU Long Beach earning Accounting and Finance undergraduate degrees and a MS in finance. Completed an International Business Certificate program at DIS in Denmark. David also is current and holds active professional CPA and CFP licenses.

Misti Kerns | Member

Misti has been a resident of Santa Monica for over 22 years,
and resides in the city by the sea with her husband and daughter.
She is the President/CEO of Santa Monica Travel & Tourism (SMTT), and has served in her current role for 17 years. Kerns founded the ‘I AM Santa Monica’ program, which has certified over 3,000 local employees and community members as official Santa Monica ambassadors. She is an active member of the Santa Monica Human Relations Council, Santa Monica Pier Corporation Board of Directors and the Santa Monica Chamber of Commerce and serves on local, state and national tourism boards.

Randi Parent | Vice Chair

Randi has been a Santa Monica resident for 21 years, and is currently part of the administrative team for Park Century School, a small private school for students with learning differences in Culver City. She worked at the Santa Monica Pier for 17 years as an employee for the Aquarium on Ocean Front Walk, first for UCLA, and then in 2003 for Heal the Bay when the non-profit organization acquired the marine education center. She played an integral role in reopening the marine center to the public, as well as restructuring the education programs. Her
goal is to preserve the Pier’s historic culture while also finding the
right balance between maintaining the Pier’s status as a top tourist destination, bringing the LA region’s diverse population to the Pier through cultural programming, and communicating the importance
of the surrounding coastal environment, connecting the urban to
the ocean.

Nicholas Rolston | Member

Nick was born & raised in Santa Monica, on Bay St. to be exact, attending John Adams & SAMOHI. As a youth he would go to the Pier for 4th of July Fireworks, to ride the bumper cars & merry-go-round, to play beach volleyball and later to see friends at the Twilight Concert Series. While at SAMOHI, Nick worked after-school for the Parks & Rec Dept. and played for the school’s volleyball team, eventually attending UC Santa Cruz and graduating with degrees in psychology & education. After living in various parts of the States, he returned to Ocean Park in 2013. Outside of his 15+ year career in Experiential Marketing, Nick serves on the Ocean Park Association Board, volunteers with Santa Monica Boys & Girls Club, struggles mightily at beach volleyball, and loves being a part of the community that helped raise him.

Nick believes in empowering locals in the continued evolution of Santa Monica & honoring the city’s history. He hopes as an SMPC Board Member to strengthen the bond between the community, the Pier & the Pier businesses. The Pier is an amazing & unique community asset that he hopes the locals are proud of & value. When not frequenting one of the Pier businesses, he likes walking to the end of the Pier with a coffee & watching the fishermen.

Julieta Giner | Member

Julieta Giner, born and raised in Mar Vista to Argentine Immigrants, currently living in the Pico neighborhood, is a passionate graphic and web designer. A graduate of St. Monica Catholic High School (Go Mariners!), she spent her early college years at Santa Monica College and enjoyed being an active swimmer with various Santa Monica teams. With a Bachelor's in Graphic and Web Design, she brings advanced skills in visual communication, branding, user experience, and marketing to the Santa Monica Pier Corporation (SMPC) board. Julieta has made significant contributions at SMPC, where she played a key role in enhancing the brand's presence and fostering community engagement.

Her experience also includes impactful roles at the Culver Hotel and its restaurant, where she blended historic preservation with modern branding to enhance guest experiences. She loves getting involved in local activities, from co-organizing the SaMo Pride event to volunteering at OPCC and the Santa Monica Library. Bilingual in English and Spanish, Julieta is excited to bring her creativity and dedication to the Pier, aiming to make it an even more vibrant, inclusive, and historically rich space for everyone to enjoy.