THE MUSEUM
The Museum of Beach Life, only at Santa Monica Pier 360 Beach Festival, honors the Pier's impact on SoCal beach culture and highlights legendary figures who shaped its active lifestyle. Curated by local icons and collectors like Rich Wilken, Jeff Ho, Cary Weiss, and Mike Young, the FREE exhibit showcases surf and paddle memorabilia, and explores the origins of mainland paddle board racing, two-person beach volleyball, Muscle Beach, and more!
History of Paddle
